This past semester, I had the opportunity to participate in a well-developed, cohesive EDU program. Initially, I was nervous to be a part of a club with other students on the traditional business track. I was under a false impression that my courses of study were more artful and dynamic, and that business projects left no room for creative expression. But, of course, that impression was quickly debunked. When we got in our teams and began conceiving our project plans, I suddenly found myself toying with Squarespace, digging up old Photoshop skills, and brushing up on Adobe After Effects tricks. In addition to the creative strategizing that successful pitches demand, I found creative freedom in a more visual, artistic sense than I had anticipated.
When we opened up our first case for an apparel company, their website immediately beckoned our attention. They had previously been a B2B company, and we envisioned a B2C transition with an emphasis on online commerce. Thus, we saw the website as the sole interface that would guarantee or blunder the company’s success. We make mockups for a new site on Squarespace, relying on a modern design while staying true to the brand’s fashion aesthetic. With the site, our new strategy was no longer just an abstract idea, but graduated to a tangible visual concept. This notion inspired a new mockup on Instagram as well, one in line with the sleek modernity of the new business vision. The digital makeover was the cherry on top of the cake of our proposed strategy, because our audience and judges were able to see our vision for themselves. With that, we won our chapter’s EDU Case Comp.
So, for our startup pitches, my team and I already had a sense of what worked in a pitch. We conceived an online book-streaming service, a sort of Spotify for books. We designed the software platform on Adobe InDesign, again creating a brand aesthetic, colors, and a unique feel. The modern-looking logo followed. Compounded with a well-developed business model, an academic twist on modern streaming software, and a strong understanding of gaps in the market, our pitch was a success. Again, my team was awarded first place for the Startup competition in our chapter.
So the EDU experience left me with a very important lesson: that TAMID, and budding companies in general, value talents of all sorts, and are a place in which all sorts can thrive. I learned that that’s ultimately what startups are all about: utilizing diverse talent to introduce something no one’s ever seen before. So whether a student is an aspiring actor, painter, or investment banker, they really do have so much to contribute to business sectors.